Billboard example

Advertising and Marketing

Getting the word out about Buffalo State College is exciting. The Marketing and Communications Office works closely with departments such as Undergraduate Admissions, the Graduate School, and Continuing Professional Studies to develop appropriate brand-related marketing campaigns. We tell Buffalo State’s story and market the college through comprehensive brand campaigns that are implemented throughout the year, in addition to “call-to-action” campaigns for open houses, Summer Session, visit opportunities, and other information sessions.

What We Do

Tactics that are part of Marketing and Communications integrated campaigns include but are not limited to:

  • Search Engine Marketing (Pay-per-click)
  • Print newspapers and other print advertisements
  • Print and Outdoor (billboards, transit)
  • Targeted digital display ads
  • Geofencing and retargeting
  • Social media 
  • Traditional radio
  • Streaming radio
  • Video ads
  • Event Listing Promotions
  • TV/media
SEM ad